São Paulo is the main economic engine of Brasil and a boiling pot of creativity in constant eruption.
São Paulo is huge: 12 million people live in the largest city of the southern hemisphere and the third largest city in the Americas. São Paulo has 101 museums, 164 theatres, 282 cinemas, as well as numerous parks and green areas. It is the latin american capital of trade fairs and events, and has a super structure for congresses and conventions, the Parque de Exposições do Anhembi (Anhembi Exhibition Park).
Sampa, the city’s affectionate nickname, is delightful and has a reputation for offering one of the best nightlife on the planet. Also famous as the latin american capital of gastronomy, the city offers high standard international restaurants and fine regional cuisine signed by Brazilian chefs. In Brasil it is know as the Capital da Pizza (pizza capital), with more than 6 thousand pizzerias scattered around every neighborhood.
The Museu de Arte de São Paulo (Masp), protected by the Instituto do Patrimônio Histórico e Artístico Nacional (Iphan) in 2003, has a collection of more than 8 thousand pieces of European art. The Pinacoteca do Estado, substantial visual arts museum, receives important international exhibitions and presents valuable examples of the last 200 years of Brazilian art.
On weekends, a traditional outing of paulistanos (name given to people born in Sampa) is to go to one of the city’s many open fairs. Popular fairs are those of Bixiga, Liberdade and Benedito Calixto.
Ibirapuera Park is also a very nice attraction. Besides areas for physical activities, bicycle routes and playground, the Park has museums, auditoriums and a planetarium, always busy with an intense cultural programs.